Jennifer's portfolio

Dentyne Bring back the Smile - Expose TVC

2010-07-22T15:23:00.002+01:00

Goodbye Citi - Intergrated Campaign

2010-07-22T14:50:00.003+01:00

Cannes Shortlist 2010 for PR – Best Use of Live Events and Direct – Best Large scale Ambient Campaign

Goodbye Citi 60" TVC

2010-07-22T13:18:00.007+01:00

Visit http://www.goodbyeciti.co.za/

Visit http://www.youtube.com/goodbyeciti to watch the Daily uploads.

Volkswagen Crafter print

2009-11-26T12:07:00.005Z

Winner of a Silver Cannes Lion in the Press category.

Volkswagen Citi - Recessionista Campaign

2009-03-16T08:32:00.007Z

A Recessionista is a fashion-forward individual who always looks good, despite these tough economic times. They’re fashionistas making the most of the recession - pillaging their granny’s
wardrobe, inventing pastimes that don’t require too much money and generally being cool without blowing their budget. And with the world’s financial situation as it is, Recessionistas are the next big thing.

Yes, 2009 is the year of the Recession, and Volkswagen’s Citi is the ultimate Recessionista Car. It’s stylish. It’s got loads of street cred. And it’s hugely affordable. This campaign promoted the low-prices on all Volkswagen Citis and ran in national newspapers.

Old Mutual MAX investments Campaign

2009-03-12T09:21:00.003Z

Ridiculously small prices

2009-03-10T09:30:00.013Z

Young Creative Competition

2009-01-14T14:24:00.003Z

In 2008, the TIMES newspaper ran a national competition, asking agencies to send a team of young creatives. Each team had 2 hours to create an ad, encouraging the public to conserve electricity. A touchy subject, as South Africa was experiencing power-cuts at the time. This process was being broadcast around the convention centre where the Design Indaba Expo was being held. Once we entered our glass 'hamster cage' we turned off all electronic equipment, and created the entire ad by hand. Demonstrating that we can all do our bit to save electricity. This ad won first place.

Chappies Ambient

2009-01-14T13:38:00.000Z

Chappies chewing gum is famous for the facts on the inside of their wrappers. A5 stickers resembling Chappies wrappers were pasted in urban locations. Each sticker had a single 'Chappie fact' on it that was relevant to where it was pasted. Passers-by were unexpectedly reminded of the much-loved Chappies brand.

Property24.com Billboard Trailer

2009-01-14T10:26:00.001Z

Mobile billboards were parked in neighbourhoods around Johannesburg and Cape Town. Each billboard was then vandalised. This communicated the idea the Property24.com helps people find their ideal neighbourhood.

A few months later, real vandals took it upon themselves to damage one of the billboards even further. They sliced up it's sides and stole its wheels. Local newspapers spotted the billboard and ran inserts.

VW POLO retail Campaign

2009-01-13T15:07:00.004Z

Remember the 90’s?

The average Volkswagen Polo driver certainly does. It was their heyday. And now, with Polo prices dropping as low as they have, it kind of feels like the 90’s all over again.

Cowabunga!

MCQP - Mother City Queer Projects

2009-01-13T14:53:00.000Z

MCQP is the largest annual gay party in South Africa. Every year, people from all over the world converge on Cape Town for the event. The theme for 2007’s MCQP was ‘Back to School - The Matric Dance.’ Our task was to promote the theme and the party across a variety of mediums.

Street Pole posters were created. They were intended to look like the diary or doodles of high schoolers - with a bit of a twist.

We did a wall mural outside the venue to promote the event.

National Sea Rescue Institute - 40th Anniversary Campaign

2009-01-13T12:48:00.001Z

The South African National Sea Rescue Institute saves hundreds of lives every year. To mark their 40th anniversary, we created a series of posters celebrating a few of the ordinary people the institute has saved since its inception in 1967. They’re here today, because the NSRI is 40.

Silver Loerie 2008
Archive Magazine 2008
Finalist London International 2009
Clio Finalist 2009
One show finalist 2009

WWF Heroes Campaign - Ambient

2009-01-13T12:44:00.001Z

WWF Heroes Campaign - TV spots

2009-01-13T11:21:00.002Z

WWF Heroes Campaign - Print

2009-01-13T11:12:00.003Z

ORDINARY PEOPLE HAVE THE POWER TO SAVE THE PLANET. This campaign illustrates how a few small changes in the average person’s daily routine can make a huge contribution towards a healthier, more sustainable environment.

Bronze Loerie print 2008
Bronze Loerie intergrated campaign 2008
Eagle finalist 2008.
Archive magazine 2008
TV appeared on 'Shots' reel.

TOKARA Wine Made Art Campaign

2009-01-13T10:34:00.000Z

We commissioned 8 artists to use TOKARA's Red wine as a medium. These artworks became our print ads and were exhibited in the Gallery, on the estate. These paintings were later sold at a charity auction. This is now an annual event, each year commissioning new artists and using that years vintage.

Gold Loerie Award 2006
Archive Magazine 2006